Is FaceBook Really Just For Play?

I always got angered every time someone who tells me that Facebook is only for play. They tell me that Facebook is a waste of time and that I can spend more of my time doing something actually productive. In case you haven’t caught up to speed but Facebook is PRODUCTIVE depending how you use it!

For most people, Facebook is a place to connect with friends but for marketers then it is a marketing tool. Why not use Facebook? Most of my traffic comes from Facebook. It’s easy relatively to spread news about your news, updates, offers, and yes even products to your friends. (If you play your cards right then they will be indeed interested.)

Do You Have a Facebook? Go get one now.

#1. It’s easy to build STRONG RELATIONSHIPS with people on Facebook (if you see them more than a paycheck.). People love interacting with people. No computer can take that away and if you can’t beat them. Join ’em or in this case, incorporate it. So, if you’re buying a product from someone…wouldn’t it make sense to talk to the C.E.O and wouldn’t be better that he talk to you like a real person. Yes, it would and you know that.

#2. The Pay-Per-Click is MUCH MORE ACCURATE than Google. Unlike Google, which just separates random ads that you automatically ignore. Facebook allows you to take part to decide if you actually like that ad. In case you’re wondering where the market is going, IT’S ONLINE and INTERACTIVITY. People like interacting with people and today, programs. But guess what, it gets better. When you start clicking “Like” on the ads then suddenly the ads you want to see are targeted towards you. I “Liked” ads containing financial education and entertainment. Now I have Kevin Hart sending me ads about his upcoming DVD and shows. So the marketing is much, much more precise…and that’s great when you’re a marketer.

#3. Besides that it’s easy to find your market and the fact you can interact with them. You can set up that as your mailing list. Some people (but not a lot) check their e-mail but you have a list of people just waiting to hear from you and waiting to see what’s new with your group. You can’t compete against a 26-year-old C.E.O and his 500 million friends but you can join them and gather an army of followers, hopefuls, and dedicated fellows who tune in just read what you have to say in a group, a page, they might even read about you.

Is Facebook really just for play? You tell me.